6 Benefits of Working with an Experienced Video Production House

Okay, so anyone can just pick up their phone and shoot away to their heart’s content, but professional filmmaking does so much more for your content in the grand scheme of things. While the former is ideal for personal social media posts and whatnot, the latter is...

Social Media Video Production 101

Today’s online users gravitate towards social media for bite-sized morsels of entertainment and storytelling, and with that comes new challenges for businesses trying to maintain engagement. No matter how unique your product or service is, your audience may not feel...

6 Essential Elements of a Good Corporate Video

Anyone can pick up a camera and start filming, but it requires a combination of experience, skill, creativity, and quality control to deliver the best results. Businesses outsourcing for the creation of a corporate video need to trust that the professionals they hire...

How a Cinematic Atmosphere Results in Compelling Video Content

Whether you need to produce a film for artistic purposes or to raise awareness of your business (or both), there’s no denying the importance of nailing the right atmosphere. The way cinematography is handled will have a direct impact on, ironically, how impactful your...

Storytelling and Video Content: A Primer

Regardless of whether you’re directing a music video or a feature-length documentary, storytelling remains a critical pillar of filmmaking. The best results don’t just come from storyboarding and test screenings, either — uniqueness is a primary driver of engaging,...

Creating Video Content That Evokes Emotion

Consider what the end goal is when planning your branded video content strategy. There is almost an endless amount of things you may want to accomplish – develop an emailing list, funnel traffic to a landing page, promote awareness of a new service, grow your social...

Why are Good Documentaries so Memorable?

It’s safe to say that virtually everyone with access to the internet has seen a documentary at some point in their life. What are some memorable documentaries that come to mind immediately? Maybe it’s Bowling for Columbine, Man on Wire, or Super Size Me. Why do titles...

5 Aspects of Powerful Video Content

Using branded video content as a part of your marketing strategy has become a mainstay tactic for thousands of brands all around the world. It is possible to accomplish many different goals using video with it being such a versatile medium, whether you are using short...

5 Popular Video Trends for 2018

Have you been keeping up with the direction video content is heading in? Don’t get left in the dust! The reign of video is here and is clearly on the rise. Whether you’re a brand trying to make the most of your content strategy or a fellow filmmaker looking to brush...

Branded Content – What’s All the Fuss?

Have you been thinking about how to use branded content to expand the reach and influence of your business? If you want to attract more consumers, you need to have a brand that people can relate to and remember. Consider this – Coca-Cola wouldn’t be the number one...